SEO

SEO refers to Search Engine Optimisation and is the practice of making your website popular through the use of online search engines. It involves moulding your site in a particular way, using particular headings, tags and links to and from your own site so that it increases in rankings amongst search engines.



It not only involves making sure it is easy to find, but it also involves making the experience of using your website a brilliant one as this in itself increases the site’s value to search engines. This means that although SEO is about manufacturing a particular image that is relevant to your site, it is also about making sure your site delivers what it is supposed to.



There is also a public relations and (social) networking side to search engine optimisation. This involves link building and making sure your site has appropriate links to other relevant sites and that other relevant sites are linking to you, preferably ones with good rankings themselves and ones that do not feature a colossal amount of links already.

Search engine optimisation is a vital task that will not only improve traffic to your site, but also improve the overall quality of its content, making it an important.