Let’s face it. Local SEO keyword research has never been that easy since the Venice update.
While we have always been able to use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as “City Name + Keyword” we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
My frustration has always been this: So what if Google tells me there are 12,100 searches for “Personal Injury Lawyer”? My client is in a local city and I want to know how many people in his city are searching for his services. The good news is that there is now an adequate solution to this problem we have long been plagued by.
Let me introduce you to the Google AdWords Keyword Planner. This new tool combines the data from the Keyword Tool and Traffic Estimator which are nowbeing replaced by this nifty piece of software. The good news is that this data that we were previously lacking is now available in this great tool! So let’s dive into a practical exercise of how to get this data.
Start with some good local keyword data
Before you start, make sure you are setup for success by doing some preliminary SEO keyword research in your niche. While the Google Adwords Keyword Planner is a great tool by itself, you can generate even more ideas for keyword variants by using a few tools already available. I prefer to use:
Mike Blumenthal’s Category Tool – To get some ideas on locally based keyword categories and synonyms
Local Marketing Source’s Keyword Research Tool – This will help you get an idea of surrounding areas you want to focus on
Google Analytics – Check your analytics and see what keywords are already bringing traffic. There may be opportunities to increase your visibility on something that’s already preforming.
Using these tools and collecting some good data up front will make the process more laser focused. Make sure that you always focus on converting keywords that provide the searcher (and then website visitor) with the proper intent.
So how do you use this fancy new tool? Let’s get started!
Before you get started make sure you have a Google Account because to access the planner you will need to be logged in. Once you are logged in simply visit the Google AdWords Keyword Planner here.